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| Royal Society Floss Stamped Embroidery, Roses, Roses, No.500 |
So, it got me thinking about the company, Royal Society....
According to "The Dawn of DIY: When It Was Hip to Stitch" by Ben Marks "(the) Nonotuck Silk Co. of Northampton, Massachusetts, promoted a thread brand called Corticelli, to give the easily replicated commodity a romantic, Italian sensibility. Verran sold its thread and embroidery kits under the wealthy sounding Royal Society brand, even though its cotton thread and rayon floss, Euler writes, were less expensive than the silk floss sold by its competitors. As a point of reference, a typical Richardson Silk Company pattern, without the floss, cost 15 cents; selling thread was business of a lot of nickels and dimes, so differentiating your product in a marketplace where brand loyalty was largely absent was especially important."
He was right; the name Royal Society Floss does sound pretty fancy but honestly, the linens have a good feel to them and the designs are beautiful.
You can find embroidery linens in my other shop, Patternhaus. There are knitting needles, embroidery, crochet, and knitting patterns, and yarn available for purchase as well. Oh, and some of the patterns are available for immediate download so you can save on shipping costs.
As a special to blog readers the coupon code BLOGGIN for 15% off is valid in Patternhaus, too.
Make magic one stitch at a time.
Post by Eileen of GoofingOff Sewing.
